The second edition of the #ReparationsRace experiment will take place between June 1-30, 2023.

The movement will be run primarily from LinkedIn with the hopes of spreading the word across Instagram, Facebook and TikTok. This will depend on how far and fast the word travels!

Registration is not required, but encouraged in order to receive coaching and mentoring support throughout the experiment.

Reparations are not charity; it is the repayment of the debt that is owed to generations of enslaved Africans that built Western society with free labor and, often times, their lives. Reparations is a form of investment in social, economic and political reconstruction by redistributing disproportionately held wealth from racial and economic majority groups to those groups that have experienced systematic exclusion and retaliatory violence since the abolition of chattel slavery.

For the Juneteenth must be a business owner, freelancer, creative or other professional that identifies as Black, Black-Indigenous, Afro-Descendant or mixed race with direct Afro-descendent heritage.

The Reparations Race : Buy BLACK Juneteenth Edition will focus on redistributing funds and building wealth for Black-owned businesses, freelancers, creatives and other professionals. The participation categories for all non-beneficiaries are as follows:

Contributors are non-Black individuals that make non-binding peer-to-peer contributions in the form of substantial cash donations and multiple purchases from participating beneficiaries by searching the #ReparationsRace hashtag on social media to find participating beneficiaries. Buyers should aim to buy BEYOND their habitual need by purchasing items as gifts from Black-owned businesses, making regular reparations payments in support Black people and their endeavors, and encouraging others holding wealth to do the same.

Supporters may not be able to make large cash donations or multiple purchases at this time, but are committed to fulfilling day-to-day needs with periodic purchases at Black-owned businesses, offering a professional development or personal care service to participating beneficiaries, and spreading the word about the Reparations Race. Support comes in MANY forms. Get creative!

Sponsors are direct supporters of Hola Magnolia and other participating Black-owned businesses, freelancers, service providers and professionals by way of cash contributions, business wish list fulfillment, investment and other collaborative opportunities. To support Hola Magnolia, visit holamagnolia.com/donate or email us at joinus@holamagnolia.com with your ideas.

Well, that depends! One of the reasons why we emphasize donating only to CONSENTING beneficiaries is to help create transparency and break down that initial barrier. You will only be able to find information for those that have willingly posted to announce their participation.

We support consenting beneficiaries through direct mentorship so that they learn to accept and embrace these payments as acknowledgement of the legacy of their ancestral sacrifice on behalf of modern society.

In turn, we encourage contributors to understand not only their own personal reasons for participation, but why understanding the gravity of this unpaid debt is crucial to the pursuit of racial equity and justice.

While this is a personal decision, consider the impact that extra money in your hands can make in the lives of your family, friends or community. If someone you know can benefit from the boost of a no-strings reparations payment for relief, an enterprise or community impact project, consider receiving payments in good faith for work you have done and simply pay it forward as soon as you have the opportunity to do so.

Taking the notion of obligation out of the picture, ask yourself this:

”Have I benefitted in any way, directly or indirectly, from a society that was built on the backs of enslaved Africans to whom the debt for their labor that has yet to be repaid?”

If you have immigrated to or integrated into any post-colonial country and have the means to support this cause by donating funds or a service to Black-identifying beneficiaries, please consider doing so as a gesture of acknowledgement of their ancestral sacrifice.

You can’t pour from an empty cup, and we certainly don’t want you to. If you are experiencing financial difficulties or need to focus your funds on other personal projects, please consider donating a service to a consenting beneficiary.

Knowledge is also a form of currency. Brainstorm ways in which you can return any acquired wisdom to the hands of Black and Black-Indigenous people—like counseling, financial services, thought leadership, trade skills, conservation or farming—until you are in the financial position to contribute funds.

Remember also that likes, shares and referrals go a long way! Please invite your network to the movement! This may be the first #ReparationsRace, but it WON’T be the last! We plan to repeat this experiment twice a year, exactly six months apart: at the Holiday Season and during the month of Juneteenth!

Absolutely! We will be cultivating an online community that we hope will thrive and flourish in impact with each biannual #ReparationsRace campaign.

Check back here after December 1, 2022 for links!

Okay, but are you ANTI-racist?

Having Black friends and family in and of itself neither erases privilege nor eliminates the capacity for developing or acting upon conscious or unconscious prejudice, bias or day-to-day micro-aggressions.

Marrying into a Black family and raising Black children is not in and of itself an act of paying reparations—and if you considered the thought, I’d encourage you to book a session with a DEIJ+ and/or Anti-Racism coach sooner rather than later.

Remember that the debt itself to be paid is not the sole responsibility of any individual, slaveholding descendant or survivor. It is about unfulfilled commitments on behalf of many governments throughout the world to repair the harm caused and subsequent hardship experienced by generation upon generation of descendants of enslaved Africans.

And so, to this point, yes. If you have Black friends and family, all the more reason to add your grain of salt to this movement and ensure that any wealth you can share is passed to their hands.

Then don’t. :) Have a nice day!